What sticks better than a story? That’s why branding can’t be effective without business storytelling.
We all love successful businesses; we love their stories, and the way they brand themselves . What plenty of the enthusiasts cannot do is take on the role of storyteller. Authoritatively, stories create the foundation of the love we have for our favourite brands.
Business storytelling is a time-tested tactic used in enhancing a brand’s presence and identity. It can help you shape how people see your brand, allowing you to connect with your target audience in more ways than one.
If you are looking at building customer loyalty and encouraging engagement, the most effective tool in your arsenal will be storytelling. Stories can help you to personify your brand and make people notice you.
Your stories must be focused and pinpointed towards the delivery of enhanced content, improving user experience, and promoting your business. The beauty of business storytelling is that whether you slot in sales as part of your objective or not, it just sells. People love stories, and that is why we love brands that can tell us the most stories.
The first pitfall in your way is to think you don’t have a story to tell. If you do not know that you have a story to tell, no one can help you. It is your brand story. While it’s not just enough to know you have a brand story, you also need to be ready to tell it. Once you get past this stage, you are ready to use the tips we have for you.
We all are stories waiting to be told, broken into daily action. Knowing this, what tips can you use to boost your brand using storytelling as a vehicle:
Understand your customers
When it comes to business storytelling, you have to understand your buyer persona or audience. Understanding this helps you position them as the hero in your story. Oh, you think the story is about you. No! It is about your customers. Where you come in is that they see you as the solution that they need as heroes. Your solution will make them buy from you, but you’ll have to appeal to their emotions first.
Know your outcome
At this point, you take charge. You already know how to narrate your story; that, however, is not enough reason to throw caution to the wind. You must follow through to the end. Focus on the outcome and answer the critical questions like :
- Who is telling the story?
- Why is the story being told?
- Where is the location of the story?
- Who are the people in the story?
- What are the people trying to achieve?
- What challenges are faced?
These questions will guide you as to what the brand story in this context is out to achieve. When you share a story about how you started your business, the story gives an idea of who we are and where we come from.
The outcome helps breed confidence in what your brand has to offer. You can use your business’s real-life outcomes to convey a message to your customers.
Keeping your eyes on the prize has never been more important. What action do you want your customers to take at the end?
Be Authentic and Real
Your customers and readers are smart, and if you are not real, they are so quick to see it. Therefore you have to be authentic and real in your storytelling. You do not want to wow them with some over the top tales of your business.
It’s not science fiction, it is a brand story, and they can see through the chaff if you offer any of that unreal stuff to them. If your business does not have an earth-shattering beginning, there is no reason to create one to fool your customers.
The best brand stories are authentic ones. The consumers can connect with it because it is relatable.
Organization is key
A disorganized and disjointed brand story is worse than not telling your brand story. It leaves your customers confused and disinterested. In a world where there are competing priorities, they will switch, and you will lose them.
It would be best if you strived to make your brand consistent across the board – from colours to feel and slogans, the consistency and organization are key. You should not be afraid of using the same style repeatedly if that is what it takes to maintain your consistency.
Bring Your Customers in
Have you ever read a story that resonates with you, and when you decided to share, you cannot find an avenue to share the story or drop a comment? If that has ever happened to you, you will understand the need for inclusivity.
Storytelling strikes an emotional connection with you and your customers, and it is only normal that they will want to share.
People love to be a part of stories, and you should give them that opportunity. You can decide to make your customers characters in your brand story, coming up with creative ways to get your audience involved.
Storytelling can prove to be a useful tool to improve conversions. As per research, if people like a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.
Business storytelling requires both consistency and practice. Know the story inside and out before presenting it to customers. Then, you will tell the story naturally.
Luckily, you have a partner in CONTENTMANIA if you are looking at crafting brand stories that will leave lasting imprints in your customers’ minds.
Reach out to us today!