SEO is vast; a lot of leads that filter through to bloggers come from one applied SEO secret or the other. When we mention SEO today, you’ll likely think of Google. If you do that, you are not at fault in any way. The internet giant has dominated the search engine space so much that it is now the focus when we talk about blogging SEO secrets.
With that out of the way, what SEO secrets get your blog to rank on Search Engine?
Search engine optimization (SEO) is all about showing relevant search results to people who search based on the keyword present in their search phrases. When you have more searchable keywords on your blog, your page will likely be displayed first in the search engine results.
Every digital marketing professionals must know how SEO works. Not just, you have to understand how to make it work for you. Defining what those keywords are isn’t enough to improve your website’s search engine ranking.
To increase your blog’s visibility across search engines, you’ll have to follow these basic SEO secrets. Are you ready for this? Let’s get it going:
Understand Google’s Ranking system
One of the most important secrets you should understand as a blogger is that the Search Engine ranking principles change over time. Google and every other search engine routinely redefine the ranking parameters.
These parameters are the biggest obstacle to ranking your blog on the search engine space. There is an algorithm change that happens ever so often; you can track the changes over time with the Google Webmaster Central tool as a reference.
Once you understand how the Google Ranking system works, you are halfway through to ranking your blog and setting it up for Search Engine Optimization.
Choose a Particular Keyword.
You cannot rank for every keyword – you will have to pick the keywords you want to rank for and stick with them. Long Tail keywords are best and will give you more value when it comes to ranking. The beauty of long-tail keywords is that many bloggers do not heavily use them, and this is while it is a top SEO secret – a significant advantage if you can optimize it for your blog.
Do not joke with Keyword Research.
Oh, you thought that was going to get glossed over, no! We can’t miss this important SEO secret. Once you know the keywords you want to rank for, you have to put in the work. If you have just taken over the blog from someone else, you should run a SERP scan to identify the keywords the blog already ranks for. This will guide your research – some tools can help you identify the keywords that will convert the most.
Get your blog Secured.
Your blog might have good content, you might be doing everything right, but one of the important factors that search engine optimization requires is a level of strong protection. You might not think much of it, but SSL encryption will help your site rank better. Google introduced it in 2014, and it has grown in popularity ever since. The encryption boosts your website security. It is great for SEO and will keep your visitors’ data safe when they land on your website.
Your website visitors may not even be aware that your site is encrypted with SSL; on the flip side, you and the search engines crawling your website will. It does not take long to implement, either. All you have to do is call your hosting provider and get it set up.
Use Title Tags
How many of your blog pages have title tags? Title tags are the first point of crawling for any search engine bot. That’s why you have to write title tags for every page on your blog. The title tag informs Google and any other search engine of the information that is on that page. The title tag must be under 55 characters. It should include a keyword that you want to rank for maximum effect, thereby increasing your blog’s visibility chances when someone searches for the keyword.
Invest in a sitemap
If you are interested in ranking your blog, you have to invest in a sitemap. A sitemap helps to index your website – only indexed websites show up on search results. Investing in your sitemap will help you identify which pages you want to have indexed and crawled by the bots. Without this, there might be pages appearing in internal search engines, password-protected, or not ready to go live.
Your sitemap informs search engines what pages are on your site; this makes it easier for your website to appear properly in search engines. The more detailed your sitemap is, the easier it is for search engine bots to crawl and index your site. If you want search bots to crawl through your blog effortlessly, you have to make your sitemap as detailed as possible.
Use backlinks but do not overdo it.
Building backlinks is a principal way of ranking your blog on the Search Engine, and while you might not think that you can overdo building backlinks, you really can. Google advises Bloggers to keep backlinks under 100. However, this is a precaution for the sake of page design and User experience. You can exceed the number if you like.
Backlinks are useful. They show that you have authority, and whatever bot is crawling the page can find that out. Overusing backlinks has its disadvantages, too – the bot that crawls the page will likely flag you as a spammer. You do not want that to happen, though, and that is why you should find a balance. Isn’t this a top-secret?
Now that you know!
There can be no keywords without content. Content is king – Search Engine Optimization is just one of the many ornaments on the king’s neck. That’s why you cannot afford to trivialize the place of great content. Luckily, you are on the right plugs – At ContentMania, we have the needed expertise under our belt.